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Free Guy x Zenni

The Ask

Create a tie-in ad for Zenni Optical that feels like it’s taking place in the video-game infused world of Free Guy.

The Approach

After boarding out our live action portion, we shot on stage in front of our ARWall to create a flawless interior space that could still handle camera movement, while in VFX we recreated the iconic HUD and game displays seen throughout the film that cut together easily with footage from the movie.


  • Creative Advertising Partnersips
  • Visual Effects