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Toyota x Muppets Super Bowl

The Ask

Show off the roominess and technological features of the new Toyota Highlander in a family friendly way during the Super Bowl with the tagline #NoRoomForBoring.

The Approach

We created a series of commercials for TV and a hidden camera series for the web with a custom truck chassis that allowed the puppets to appear to be actually driving the vehicle. There was also a real-time component where one of the Muppets was tweeting and posting to Vine along with the play-by-play of the big game.


  • Creative Advertising Partnerships
  • Post Production Services