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State Farm, TMA, Soapbox Team On Tie-In Spot To Disney’s “Haunted Mansion”


State Farm is collaborating with The Walt Disney Studios to celebrate the release of Haunted Mansion, a feature film which comes out later this month.  As part of this collaboration, State Farm has released an original spot featuring Jake from State Farm interacting with Gabbie, the Mansion’s new owner (played by the actress Rosario Dawson). The spot was created by TMA (The Marketing Arm), along with the Walt Disney Studios, the Haunted Mansion team and Soapbox Films (a frequently used Disney production house).

Titled “Property Damage,” the commercial is part of State Farm’s ongoing “What if” campaign, which leans into the concerns people have around the potential outcomes of homeownership. In it, we see Jake from State Farm walking with Gabbie, and explaining how State Farm can help with her insurance needs–all in the midst of some haunting circumstances.

Christopher Alender directed via Soapbox.


Client State Farm  Walt Disney Studios Motion Pictures

AgencyThe Marketing Arm Harris Wilkinson, chief creative officer; Rick Utzinger, executive creative director; Dave Wasserman, SVP, creative; Whitney Hill, VP, group creative director; Claudio Venturini, Mike Brownell, associate creative directors; Josh Johnson, sr. art director; Chloe Rockel, Claire Randall, sr. copywriters; Matt Poness, sr. producer.

Production Company  Soapbox Films Christopher Alender, director/exec producer; Ricky Lam, Jennie Schmidt, producers.

Editorial Soapbox Films Brian McGuire, editor; Marissa Messier, Christopher Alender, producers.

Color Picture Head Marc Fisher, colorist; Sam Carpenter, producer.

Finish Picture Head Adam Litwinski, Michael Forrest, editors; Sam Carpenter, producer.

AudioPicture Head Curt Cash, engineer; Sam Carpenter, producer.