Disney’s Haunted Mansion attraction is known for its problematic supernatural squatters, and the upcoming live-action adaptation of the ride is no different. In a new Haunted Mansion ad, one of the film’s stars, Rosario Dawson, enlists a familiar face to help with the serious ghost problem… It’s Jake from State Farm!
So it turns out this is not only a Haunted Mansion ad but also a clever promo for insurance company State Farm. After opening on the foggy mansion itself, the 15-second spot features Rosario Dawson and Jake, played by actor Kevin Miles, navigating the chaotic halls of the manor.
First, a chandelier falls from the ceiling and crashes down between them. As they run past the fallen chandelier, Dawson references it asking, “What if I need more coverage?” Jake calmly replies, “State Farm is there for all your what ifs.” Dawson then asks ominously, “What if…?” and points in front of them.